This page is a supplement to our main Web Feed Generator service benefits page. These points list some of the reasons so many people build an RSS news feed into their Web site promotion plans.
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Promote return visits
Each news feed item has a return link to your site that customers can follow to get further details. When your news feed brings new items to their attention, just one click brings them back to your site for more.
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Give your customers what they want
News feeds are an opt-in service; when customers subscribe to your feed, you know they want to hear more from you. A news feed is a great time-saver for your customers and they will thank you for it.
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Never disappoint: always something new
Feed readers only highlight new or changed items, so customers know when there is something worth seeing.
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Open a new channel of communication
Customers have a new opportunity to keep up to date with your Web site. You have a new way to communicate with your customers.
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Build a long term relationship
News feeds create a bond with your customers over an extended period of time. This enables you to nurture their interest in your site, products or services.
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No management overhead
News feeds use an opt-in subscription model and are completely anonymous, so there are no membership lists to manage or bad emails to weed out. Customers manage their own subscriptions, which allows you to focus on what you do best.
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No spam, viruses or worms
Customers have greater trust in news feeds because they do not have to divulge their email address or any other personal details. The system preserves perfect privacy, with no risk of unwanted or harmful email.
Web Feed Generator
The Web Feed Generator makes it easy to add an RSS news feed to your Web site; our service profile is a check list of the main features.