This screen is part of a Web Feed Reference section for the Web Feed Generator. Please ask us if you cannot find the answer to your question.
A service account is used to manage the way the Web Feed Generator works with your Web sites. You should use a single service account to manage all your Web sites.
When you create a Web Feed Generator account, you choose a user name and password that you use to log in to the private customers' area of our site. You must also accept our terms and conditions of service.