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HTML link elements are used to refer to documents and other supplementary information associated with a Web page. A Web page may contain many link elements, but these records are not normally displayed in the main window of your Web browser (some show links in a special menu bar above the main window).
One important use for link elements is to declare the metadata scheme used in the meta elements of a Web page. For instance, if you are using the Dublin Core metadata scheme, your metadata items will be prefixed DC and you should add a link like the one below to signify what it means.
<link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" title="Dublin Core Element Set"/>
The rel attribute "schema.DC" states that any meta elements with the prefix "DC" refer to the Dublin Core element set, like the examples below. The href attribute is a unique identifier in the form of a URL. The title attribute is optional.
<meta name="DC.Publisher" content="Metacentric Internet Limited" /> <meta name="DC.Type" scheme="DCMIType" content="Text" /> <meta name="DC.Format" scheme="IMT" content="text/html" /> <meta name="DC.Language" scheme="RFC1766" content="en-GB" />
By quoting the metadata scheme in the link element, the individual meta elements are understood to have the specific meaning defined by the Dublin Core scheme.